You cannot discuss Indian culture without the calendar. With over 30 major festivals celebrated across different regions, the Indian year is a perpetual state of preparation and celebration. For lifestyle content, festivals offer unparalleled visuals and emotional hooks.
Indian lifestyle is currently undergoing a silent revolution. On one hand, you have the preservation of 5,000-year-old Ayurvedic practices. On the other, you have the rise of co-working spaces in Bengaluru and vegan cafes in Delhi. The modern Indian consumer is not abandoning tradition; they are remixing it.
India’s calendar is a continuous cycle of festivals that break the monotony of work.
