An Indian calendar is packed with 100+ festival days a year. This creates a cyclical demand for lifestyle content focusing on prep, fashion, and etiquette.
If you are creating Indian culture and lifestyle content, food is your highest traffic generator. However, the narrative of "butter chicken and naan" is outdated. India has 29 states, and arguably 29 distinct cuisines.
Instructional content wins. Avoid saying "Indian culture is diverse." Instead, use:
Lifestyle content now covers the logistics of "Love Jihad" accusations, how to set up a shared puja room for different beliefs, and cooking for a vegetarian Jain in-law while being a hardcore non-vegetarian.
