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Whether you are a YouTuber, a film studio, or a brand using entertainment to sell products, follow these four pillars.
Video games link entertainment and media better than any industry. When Travis Scott performed a virtual concert inside Fortnite, it was:
The link was so tight that major news networks ran segments explaining the event to parents who had never heard of the game.
Streaming platforms and TV networks must release "linkable assets." wwwxxxfullvideoscomin link
Action Step: When producing content, ask: "What is the 15-second clip that a gossip blogger will embed in their article tomorrow?" If you cannot answer that, you lack the link.
Before we dive into the "how," we must understand the "why." Historically, media covered entertainment after it happened (reviews, box office results). Now, popular media drives the narrative during the creative process.
Consider the phenomenon of Stranger Things. It wasn't just a show; it was a media ecosystem. Popular media outlets (BuzzFeed, The Ringer, TikTok trendsetters) didn't just review the show—they created lore around songs ("Running Up That Hill"), fashion (80s revival), and catchphrases. Entertainment provided the fuel; popular media built the engine. Whether you are a YouTuber, a film studio,
The Link creates three critical assets:
You do not need to talk to Variety or Rolling Stone directly. You need to talk to the niche influencers who feed those publications.
The most advanced way to link entertainment and media is to make the news a character in your story. The link was so tight that major news
As we look to 2025 and beyond, the linkage between entertainment and media will become algorithmic.
No recent event better illustrates the perfect link than Greta Gerwig’s Barbie.
Takeaway: Release the IP into the wild. Allow popular media to remix, critique, and meme your content. Control is the enemy of virality.
