A 45-second clip of Tarkovsky’s The Sacrifice set to slowed-down Lana Del Rey music on TikTok is not a desecration; for Gen Z, it is often the first encounter with Tarkovsky. Popular video has become the world’s largest film trailer system—unpaid, algorithmic, and passionate.
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One cannot discuss popular videos without acknowledging the algorithmic curator. A video that is "popular" in rural Indonesia looks very different from one popular in rural Kansas. Yet, the algorithm creates bridges. A 45-second clip of Tarkovsky’s The Sacrifice set
