| Platform | Best Content Types | Localization Tips | |----------|--------------------|--------------------| | Instagram | Reels (festival prep, saree draping, street food), carousels (spice guides, festival calendars), Stories (daily chai, puja rituals) | Use Hindi/regional language text overlays; post during evening (India’s active hours) | | YouTube | Long-form vlogs (temple towns, village cooking), tutorials (cooking, mehendi), documentary style (weavers, artisans) | Start with English + subtitles; add regional language title translation | | Pinterest | Infographics (saree styles, spice mixes), mood boards (Indian home decor, wedding color palettes) | Keywords: “Indian aesthetic,” “Desi home,” “South Indian breakfast ideas” | | Blog/Newsletter | Deep dives (history of a festival), lifestyle columns (“What my grandmother taught me”), ethical travel guides | Include pronunciation guides; link to recipes/videos | | TikTok (outside India) | Fast transitions (saree to western wear), duets on Indian sounds, “day in life” in a joint family | Avoid sacred mockery; show respect for religious symbols |
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