| Metric | 2022 Peak | 2025 Projection | Change | | :--- | :--- | :--- | :--- | | Global Streaming Revenue | $89B | $123B | +38% | | Total Scripted Series (US) | 599 | ~425 | -29% | | Ad Spend on FAST/AVOD | $12B | $28B | +133% | | AI-Generated VFX Use | 5% of projects | 40% of projects | +700% |
Key Insight: Profit margins are improving despite lower output because production costs have fallen (see AI below) and unprofitable "vanity projects" have been cut. vixen160817kyliepagebehindherbackxxx1
Individual creators (MrBeast, Khaby Lame, The Try Guys) now command larger audiences than cable news networks. | Metric | 2022 Peak | 2025 Projection
Remember when "content" was a dirty word? It felt clinical, like we were just feeding an algorithm. But the last few years have proven that audiences are starving for nuance. We aren't just zombie-scrolling anymore. We are curating. It felt clinical, like we were just feeding an algorithm
We have entered the era of The Hybrid Viewer. This is the person who will watch a four-hour video essay about the collapse of the Soviet Union on YouTube, immediately followed by a chaotic, low-stakes episode of The Traitors or Surviving Paradise. The highbrow/lowbrow divide is dead.