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| Element | Description | |--------|-------------| | Brand/Persona | “VivThomas 24 07” is a multi‑platform entertainment hub founded in July 2024 (hence the “24 07” suffix). It blends the creator’s name—Viv Thomas—with the launch month, positioning the brand as a real‑time cultural chronicle. | | Core Mission | To curate, create, and comment on the hottest trends across music, film, gaming, and digital culture, delivering bite‑sized, shareable content that feels instant and authentic. | | Primary Channels | • TikTok & Instagram Reels – 15‑second trend analyses & meme breakdowns
• YouTube Shorts & Long‑Form – Deep‑dives, reaction videos, and “Behind the Buzz” series
• Twitter/X – Live‑tweeting events, polls, and community Q&A
• Spotify Podcast – “24/7 Pulse” – a weekly 30‑minute roundup of global pop‑media happenings. | | Audience | Gen‑Z and early‑millennial digital natives (ages 15‑30), primarily English‑speaking but with growing subtitled content for LATAM and Southeast Asia. |

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