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Top creators have developed aggressive counter-strategies to combat the "rip" epidemic.

Dijkmans began her rise on Instagram, posting high-contrast images of her fitness regime, travel, and fashion. Her brand is built on three pillars: Vera Dijkmans OnlyFans Rip

By 2022, she had amassed millions of followers. Her content strategy is aggressive: daily posts, Instagram Reels optimized for the algorithm, and strategic "thirst traps" designed to maximize engagement metrics. By 2022, she had amassed millions of followers

While Instagram built her base, TikTok launched her into the stratosphere. Her dance trends and point-of-view videos generate tens of millions of views. For brands, she is a goldmine—high engagement rates in the 18-34 demographic. The "rip" phenomenon is not a victimless crime

However, the very nature of this content (suggestive, body-centric) creates a natural demand from her audience for more. This demand is what led her to OnlyFans.

The "rip" phenomenon is not a victimless crime. It sits at a messy intersection of copyright law, privacy rights, and platform enforcement.