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You do not need a Roku stick to use the Roku Channel. You can access it via any web browser.
While these are not strictly gratis (free forever), many users looking for tv cable online gratis exploit free trials during major events (like the Super Bowl or Oscars).
Warning: These require a credit card. Set a calendar reminder to cancel 48 hours before the trial ends.
Pluto TV mimics the old cable guide perfectly. You flip through "channels" (like Pluto Comedy, Pluto Crime, or MTV Dating) just like cable, but it’s 100% free.
The ad-supported model is booming. As of 2024-2025, major media companies realize that consumers are tired of paying for 15 different subscriptions (Subscription Fatigue). Companies like Paramount (which owns Pluto TV) and Fox (which owns Tubi) are pouring millions into tv cable online gratis services because they make more money from ads than from subscriptions.
However, you will likely never find everything for free. Premium sports leagues (UFC, Premier League, NFL Sunday Ticket) and exclusive dramas (House of the Dragon, The Last of Us) will remain behind paywalls.
If you are in Brazil or Portugal, you can watch Globo, Record, SBT, Band, and Rede TV for free using a digital antenna (UHF). Many smart TVs have a built-in tuner.