Most Western content about India stops at Diwali and Holi. While these are spectacular, sustainable Indian culture and lifestyle content requires understanding the daily rituals that structure life.

One cannot talk about Indian lifestyle content without addressing the elephant in the room: clutter. Minimalism is a foreign concept to most Indian homes. We store old newspapers, broken clocks (because "it might be fixed later"), and plastic bags stuffed inside other plastic bags.


India celebrates a festival almost every week. These events drive the lifestyle calendar.