Skandal+video+casting+iklan+sabun+mandi+9+artis+hot+new -

On April 10, the company issued a formal press release:

“We acknowledge the concerns raised about the upcoming Sabun Mandi 9 campaign. Our intention has always been to celebrate confidence and freshness in an inclusive, tasteful manner. We are reviewing all footage and will make any necessary edits to ensure the final version aligns with our brand values and the expectations of our audience.” skandal+video+casting+iklan+sabun+mandi+9+artis+hot+new

The brand also announced a third‑party audit of its casting procedures and promised to increase transparency about the creative process moving forward. On April 10, the company issued a formal press release:

Seorang asisten produksi, yang dibayar rendah dan merasa tertekan, membawa pulang salinan kasar untuk "portofolio" dan tanpa sengaja mengunggah klip pendek ke grup chat. Dari sana, potongan video menyebar ke forum dan akhirnya viral di platform video. Potongan yang disorot menimbulkan interpretasi seronok. “We acknowledge the concerns raised about the upcoming

Casting berlangsung tertutup; kru kecil, hanya kamera handheld dan lampu lembut. Sutradara meminta improvisasi: dialog singkat, ekspresi sensual, dan gerakan tubuh yang lembut saat menggunakan sabun. Beberapa artis nyaman; beberapa merasa canggung.

| # | Name (Stage/Real) | Primary Field | Recent Highlights (2024‑2025) | |---|---|---|---| | 1 | Alya Rafi (Alya) | Pop‑soloist | Debut EP “Sinar” (2024) – 3 M streams on Spotify | | 2 | Rizky Pratama (Riz) | TV‑drama actor | Lead in “Sisi Gelap” (2025) – 7‑episode Netflix series | | 3 | Nadia Kurnia (Nadya) | Indie‑rock vocalist | Opening act for Band X at Jakarta Music Festival 2025 | | 4 | Dimas Wira (Dima) | Modelling & digital‑influencer | 2.1 M followers on Instagram; brand ambassador for sneaker line | | 5 | Satria Putra (Satria) | Male‑lead in indie film | Starred in “Langit Terbuka” (2024) – Cannes Short Film Section | | 6 | Mira Sari (Mira) | TikTok dancer/choreographer | 5 M‑view dance challenge “Bersih” (2025) | | 7 | Bima Santoso (Bima) | R&B singer‑songwriter | Collaboration with Luna on hit single “Malam” (2025) | | 8 | Lia Ananda (Lia) | Actress (soap operas) | Long‑running role in “Cinta Tanpa Batas” (2024‑2025) | | 9 | Raka Yudhira (Raka) | Comedy‑sketch creator | Viral YouTube series “Kita Semua” (2025) – 20 M total views |

All nine have social‑media footprints ranging from 1–5 M followers, making them attractive to a mass‑market brand seeking a “fresh‑face” image. Their inclusion in the ad was a strategic move to tap into the younger, digitally‑savvy demographic.