If you want to rank for Indian culture and lifestyle content, you must master the vocabulary of the kitchen. But avoid the restaurant menu.
The Real Indian Kitchen:
Despite its beauty, this genre has significant contradictions.
Casteism, dowry, and superstition are real issues. Modern lifestyle content must choose a side. Do you romanticize a problematic ritual, or do you offer a reformed, progressive version of it? The most respected creators address the "why" behind the tradition while acknowledging the need for change.
Jump on trending audio, but "Indianize" it. If there is a trending Western "clean girl" aesthetic, counter it with a "Gajar ka Halwa girl" aesthetic (messy kitchen, cozy sweater, winter sun).