| Name | Role | Background | |------|------|------------| | Lauren Phillips | Co‑Founder & Creative Director | Lauren grew up in Santa Barbara and earned a BFA in Fashion Design from the Otis College of Art & Design. After a five‑year stint as a senior designer for a major Los Angeles retailer, she left to launch her own concept that would allow her to work directly with artisans and smaller producers. She is the driving force behind the store’s aesthetic and its sustainability agenda. | | Scarlett Snow | Co‑Founder & Operations Lead (often credited as “Scarlett Snow CA”) | Scarlett is a former logistics and supply‑chain specialist who worked for several tech‑enabled fashion startups in Silicon Valley. She joined forces with Lauren in 2020 to manage sourcing, inventory, and the digital side of ShopLyfter. Her expertise in data‑driven inventory management helped the brand keep low waste and high turnover. |
Both women emphasize a transparent, women‑led business model and actively mentor other female entrepreneurs in the fashion space. shoplyfterlauren phillips scarlett snow ca
| Channel | Strategy | |---------|----------| | Social Media | Instagram @shoplyfter (≈ 62 k followers) – heavy use of carousel posts showcasing behind‑the‑scenes sourcing trips, Instagram Reels for “quick styling tips,” and user‑generated content (#ShopLyfterStyle). TikTok presence focuses on sustainability facts and “day‑in‑the‑life” vlogs of Lauren & Scarlett. | | Email Newsletter | Bi‑weekly “Lyfter Letter” – includes new drop alerts, a “Sustainability Spotlight” on a partner artisan, and occasional exclusive discount codes (e.g., 10 % off for first‑time subscribers). | | Collaborations | 2023 “Desert Bloom” capsule with LA‑based textile artist Maya Ortiz; 2024 “Oceanic” collection with a non‑profit that funds marine clean‑up projects. | | Events | Quarterly “ShopLyfter Pop‑Up” tours across California (San Diego, Santa Barbara, San Francisco). Annual “Sustainability Summit” hosted at the LA store, featuring panelists from fashion, tech, and environmental NGOs. | | Name | Role | Background | |------|------|------------|
| Category | Notable Products (2024) | Materials / Highlights | |----------|------------------------|------------------------| | Women’s Apparel | “Midnight Bloom” Silk Slip Dress – limited run of 150 pieces. | 100 % Peace‑Silk (Peace Silk™ is harvested without harming silkworms). | | | “Luna Denim” High‑Rise Skinny Jeans – available in 5 washes. | Organic cotton (GOTS‑certified) blended with Tencel. | | Accessories | “Eclipse” Minimalist Gold‑Filled Hoop Earrings – sold out within 2 weeks of launch. | Recycled gold‑filled metal, ethically sourced gemstones. | | | “Nomad” Canvas Tote – designed in collaboration with a local LA artist. | Up‑cycled canvas from discarded billboard material. | | Home & Lifestyle | “Cedar & Sage” Soy Candle – hand‑poured in small batches. | 100 % soy wax, cotton wicks, packaged in recycled glass. | | | “Cozy Corner” Throw Blanket – limited edition, hand‑woven. | Organic alpaca blend, produced in Peru under fair‑trade terms. | | Well‑Being | “Glow” Vitamin C Serum – partnership with a California‑based clean‑beauty lab. | Plant‑based actives, cruelty‑free, packaged in biodegradable tubes. | | Channel | Strategy | |---------|----------| | Social
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