In a Master of International Business context, understanding the customer is key. In 2021, the curriculum shifted heavily away from "keywords" as isolated strings of text toward Search Intent.
For MIB students, understanding how businesses capture local markets is essential.
Build mobile experiences before desktop. Use responsive design, not separate mobile URLs (except with proper vary http headers). seo105 mib 2021
To align a website with search engine guidelines to increase visibility (traffic) for relevant, non-paid (organic) search queries.
A post-course survey (n=42) revealed:
One student noted:
“SEO105 taught me to think like an engineer, but execute like a marketer. The 2021 Google updates made everything we learned immediately applicable.” In a Master of International Business context, understanding
This involves optimizing the elements on your website.