Principles Of Marketing By Philip Kotler Ppt Chapter 1 -

When you download or review a standard Principles of Marketing Chapter 1 PowerPoint, you will encounter the following 5 major sections. Here is the breakdown of what each slide should cover:

Chapter 1 introduces five foundational concepts. If you are building a PPT, this is the "meat" of your presentation. Without these, you cannot understand Kotler.

Customers face a constant stream of choices. They buy from the firm that offers the highest customer perceived value—the difference between total benefits and total costs. Satisfaction depends on how a product’s perceived performance compares to a buyer’s expectations. principles of marketing by philip kotler ppt chapter 1

The first slide in any marketing presentation usually addresses the misconception: Marketing is not just selling or advertising.

While selling focuses on the needs of the seller (converting product to cash), marketing focuses on the needs of the buyer (satisfying customer needs). Kotler provides two seminal definitions: When you download or review a standard Principles

The Social Definition:

"Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others." "Marketing is a societal process by which individuals

The Managerial Definition:

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals."