A new competitor opened across the street: “Crust & Crumb.” They had a mission statement, a QR-code loyalty program, and—horrifically—consistent pricing.
Suddenly, Zara’s sales dropped 40%. Customers weren’t happy anymore; they were annoyed. “Why is my muffin $5 today but was $3 yesterday?” asked one. “You’re out of gluten-free options again,” whined another.
Priya, the accountant, ran in with a spreadsheet. “Zara! We’re losing $200 a day. We have no budget. We didn’t forecast the competitor. We failed at Planning. Specifically, we skipped Step 1: Situational Analysis.”
Objective: To understand the primary functions of management that precede action—specifically, how managers define goals and choose paths to achieve them. principles of management unit 2 ppt
Key Topics Covered:
An effective Unit 2 PPT should contain 25-35 slides. Below is the logical flow, divided into five core modules.
Story Text: Rohan noticed two kinds of choices: A new competitor opened across the street: “Crust & Crumb
Tip: Use rules for daily stuff; use analysis for big bets.
Title: The Bakery That Forgot to Plan
Characters:
| Feature | Strategic Plan | Operational Plan | | :--- | :--- | :--- | | Time Horizon | 3-5+ years | Daily, weekly, monthly | | Scope | Entire organization | Specific unit/individual | | Complexity | High, ambiguous | Low, detailed | | Example | "Enter European market by 2026" | "Hire 2 sales reps for Paris office by Q3" |
Title: Principles of Management: Unit 2 Subtitle: Planning, Strategy, and Decision Making Presented by: [Your Name/Class]
