This is Klaff’s signature move. Instead of selling your idea, make the buyer pursue you.
When they say “Too expensive,” don’t discount. Reframe: This is Klaff’s signature move
“I understand. But cheap solutions fail. We’re not competing on price—we’re competing on outcome. If we don’t hit our numbers, you don’t pay full price. Fair?” “I understand
Concept Overview:
A dynamic, step-by-step digital tool that helps users structure any sales or investment pitch by applying the book’s core concept of frames (Status, Time, Analyst, Authority, etc.) against common audience biases (Narrative, Anchoring, Availability, etc.). Concept Overview: A dynamic, step-by-step digital tool that