Before 2023, "authenticity" meant sharing your political opinions and your lunch order. Post-23 09 13, authenticity means intellectual transparency.
Every public post, like, share, or comment creates a digital footprint. Recruiters now routinely:
The algorithm shift in late 2023 killed the generalist. It began rewarding specific, procedural knowledge.
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On 9/13/23, I realized: social media isn’t a distraction from your career — it’s a distribution engine for it. onlyfans 23 09 13 english psycho ts lily adick best
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But most people use it wrong. They scroll for 2 hours but post nothing about their actual skills.
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Thread: 9 ways to turn social media into a career asset (based on what changed for me on 9/13).
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2. DM 3 people in your industry per week. Not asking for jobs — asking about tools or trends. Relationships > applications.
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3. Create a “greatest hits” pinned post: your portfolio, case studies, or a single thread that explains your niche.
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4. Use search to find people asking questions you can answer. Reply with value. That’s how you get noticed. Tweet 5:
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5. Stop treating social media like a yearbook. Treat it like a networking event where you speak first.
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The date 9/13 doesn’t matter. What matters is the day you decide to be intentional. That day can be today.
As we look past the 23 09 13 watershed moment, the integration of AI content generation tools (like ChatGPT and Claude) has complicated the field. Employers can now spot generic, AI-generated career posts instantly. As we look past the 23 09 13
The high-value career content of the future requires a "Human + Machine" hybrid:
Machines cannot replicate your specific professional scars. That is your competitive advantage.