This comedy film starring Arya and Nayanthara was a surprise. It was a simple, feel-good story about a lazy graduate.
To judge the past, you must live in it. In 2010, legal options were scarce. Sun TV and Jaya TV played movies months after release. YouTube had terrible resolution (360p max). DVDs cost ₹150-300, which was a luxury for a college student. Therefore, Moviesda filled a vacuum.
However, the culture was also about collection. Hardcore fans would download every 2010 release to build a "Tamil Movie Hard Drive." Since streaming didn't exist, offline access was king. You would download a movie from Moviesda, copy it to your Nokia N95 or Sony Ericsson phone via Bluetooth, and watch it during your commute. moviesda in 2010 tamil movies
Directed by Hari, Singam launched the "Hara Hara Mahadevaki" era of Suriya. It was a mass masala film that worked wonders in rural centers. Moviesda captured the raw energy of this film. The 700MB rip of Singam was one of the most downloaded files on the site, as college students wanted to rewatch the "Nooru Samikalam" fight scene repeatedly.
Moviesda was not a single website but a network of domains. In 2010, its features included: This comedy film starring Arya and Nayanthara was a surprise
For the uninitiated, watching a Tamil movie in 2010 via Moviesda was a specific sensory experience:
| Platform | 2010 Tamil movies available | Price (India) | |----------|----------------------------|---------------| | Amazon Prime Video | Enthiran, Singam, Raavanan, Vinnaithaandi Varuvaayaa | Included in subscription (₹299–1,499/year) | | Sun NXT | Mankatha, Singam, many older films | ₹399/year | | YouTube (official) | Some movies on “Rajshri Tamil”, “Lahari Music” channels | Free with ads or ₹50–100 rental | | Disney+ Hotstar | Limited Tamil library from 2010 | ₹499–1,499/year | | DVD/Blu-ray | Out of print, but available on eBay/OLX | ₹200–500 used | In 2010, legal options were scarce
Based on archived piracy indices, the following 2010 Tamil films were widely available on Moviesda within days of release:
| Movie Title | Release Date | Piracy Print Type | Estimated Downloads (within 2010) | |-------------|--------------|--------------------|------------------------------------| | Enthiran | Oct 1, 2010 | CAM (Day 1), DVD-Scr (Day 12) | 5 Million+ | | Singam | May 28, 2010 | DVD-Rip (Week 2) | 2 Million+ | | Raavanan | Jun 18, 2010 | CAM (Day 2) | 1.5 Million+ | | Mynaa | Sep 24, 2010 | DVD-Rip (Week 3) | 800,000+ | | Paiyaa | Apr 2, 2010 | DVD-Scr (Day 10) | 1 Million+ |
Note: Download figures are estimates based on ISP tracking reports from Indian cyber cells (2011).