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Raising the bar...again


Bartender is an award-winning app for macOS that for more than 10 years has superpowered your menu bar, giving you total control over your menu bar items, what's displayed, and when, with menu bar items only showing when you need them.
Bartender improves your workflow with quick reveal, search, custom hotkeys and triggers, and lots more.

Download Free Trial
4 weeks trial then prompts to purchase
Buy Now
Upgrade discount available

As Featured In

New for Bartender 6

Bartender 6 Hero

Bartender 6 has been redesigned from the ground up to fully support macOS Tahoe and Liquid Glass. We've overhauled everything, so the entire Bartender experience should feel much smoother, faster, and more responsive whenever you interact with your menu bar.

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Speed

Lightning-fast access to your menu bar items is now even better. Get instant access to your hidden menu bar items simply by swiping or scrolling in the menu bar, clicking on the menu bar, or if you prefer, simply hovering.

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Full access

Access the menu bar items otherwise hidden by the notch on MacBook Air and Pro screens. Bartender will automatically hide your currently shown menu bar items when needed to create room to show the items hidden by the MacBook Air and Pro screens notch, giving you access to all your menu bar items.

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Bartender Bar

Access your hidden menu bar items in the Bartender Bar beneath the menu bar. Great if you need more room for all your menu bar apps.
* the macOS screen capture menu bar item can show when using this. more info

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Styling

Make your menu bar your own, with menu bar styling you can:

  • add a color or gradient tint to your menu bar.
  • Create a rounded/pill shaped menu bar for the App menu and menu bar items.
  • Add a border and choose its color and thickness.
  • Add a shadow to your menu bar.
  • Add rounded corners to your display, or a black area under the rounded menu bar.
The possibilities are endless.

Styles are applied to an individual menu bar allowing you to create many different styles and quickly recognise your current space.

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Groups

Combine multiple menu bar items into one customisable menu bar item, and have quick access to all the menu bar items within.

For example group all your cloud drive apps together like Dropbox, OneDrive, Google Drive.
Have a group for connection related items such as Wi-Fi and VPN.
And another for media related items, like volume, media controls, airplay.

This can be a great way to have access to all your menu bar items on a MacBook Pro or Air with limited menu bar space due to the screen notch.

Bartender Presets

Presets

Create as many presets as you want and always have the right menu bar items available for your current workflow.

Show the macOS default menu bar items when recording your screen or screen sharing
Show work specific menu bar items in work hours, then social media items when at home... the possibilities are endless.

Presets can be automatically applied via triggers and also by macOS Focus modes.

Bartender Triggers

Triggers

With a completely new Trigger system
you can apply a preset automatically, or show a set of menu bar items whenever your trigger conditions are met. Triggers conditions currently include

  • Battery - trigger when on battery power or charging, or at a specific level.
  • WiFi - trigger when connected/not connected to a WiFi network. Or when connected to a specific network
  • Location - trigger when at a specific location.
  • Time/Date - schedule when to trigger.
  • Many more still to come...
Conditions are combined to create a specific set of conditions required to trigger your preset and/or show the selected menu bar items.
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Spacing

Reduce the space between menu bar items using Bartender, allowing you to have more menu items onscreen before reaching the macbook notch. Or just purely for style.

Bartender Search

Search

Quick Search will change the way you use your menu bar apps.
Instantly find, show, and activate menu bar items, all from your keyboard.
* the macOS screen capture menu bar item can show when using this. more info

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Tahoe, Sequoia and Sonoma

Bartender 6 is designed for all the great changes in macOS Tahoe.
Bartender 6 runs native and lightning-fast on Apple Silicon and Intel macs.


Bartender Widgets

Try our widgets Beta!

Create your own menu bar items
With Bartender widgets you can create your very own custom menu bar items, that trigger pretty much any action you want, no coding required.


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Add hotkeys for any menu bar item; this can show and activate any menu bar item via any hotkey you assign.

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With Spacers, your menu bar is uniquely your own, with the ability to customize menu item grouping and display labels or emojis to personalize your menu bar.

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Use Apple Script to show and activate menu bar items. Fantastic for some advanced workflows.

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Swap shown items for your hidden ones to take up less menu bar space, allowing you to have more menu bar items on a smaller screen.

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You can choose where new menu items will appear in your menu bar, shown for instant access, or hidden for less distraction.

Much more still to come....

Download Free Trial
4 weeks trial then prompts to purchase
Buy Now
Upgrade discount available

FAQ

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In a sea of content, the first 3 seconds decide your fate. A strong hook is specific, curious, or contradictory.

Not all viral moments are created equal. Current entertainment and trending content typically falls into four major pillars:

Psychological drivers:

Trends also offer low-stakes participation. A 15-second dance or a one-line reaction tweet requires almost zero effort but grants a sense of contribution.

Music is the backbone of virality. A 15-second clip of a forgotten song from 2004 can become a top-ten chart hit if it gets attached to a dance trend. The line between the music industry and social media has dissolved entirely. Record labels now scout TikTok for "trending sounds" before signing artists. momswap+penny+barber+charlie+forde+cum+ins

To understand entertainment and trending content, one must first understand dopamine. Social media platforms like Instagram Reels, YouTube Shorts, and X (formerly Twitter) are engineered to exploit the brain’s reward system. Every swipe offers a variable reward: the next video might be boring, or it might be the funniest thing you see all day.

Trending content acts as a social shortcut. When a piece of entertainment—be it a meme, a dance, or a news event—trends, it signals to the brain: This is important. This is what your tribe is talking about. Missing out on a trend creates "FOMO" (Fear Of Missing Out), a psychological driver that keeps users refreshing their feeds.

This creates a feedback loop. The more people consume specific entertainment and trending content, the more algorithms push it. The more it is pushed, the more people consume it. This loop can turn a random video shot in a living room into a global phenomenon within 48 hours.

| Platform | Entertainment DNA | Trending Mechanism | |----------|------------------|--------------------| | TikTok | Remix culture, music-driven, short-form narrative | For You Page (FYP) velocity; sounds & effects as trend units | | YouTube | Deep dives, reaction content, video essays | Trending tab; algorithm rewards watch time & recency | | X (Twitter) | Real-time commentary, drama, breaking memes | Verified replies & engagement spikes; trending topics list | | Instagram | Aesthetic, aspirational, celebrity-driven | Explore page; Reels repurposing TikTok trends later | | Twitch | Live, interactive, parasocial | Clips going viral off-platform; emotes as cultural shorthand | In a sea of content, the first 3 seconds decide your fate

No single platform owns trends anymore. A moment breaks on X, migrates to TikTok as a stitch, gets analyzed on YouTube, and sells merch on Instagram. Cross-platform pollination is the rule.

While TikTok captures the moment, YouTube archives the movement. It remains the king of deep dives, reaction videos, and breakdowns of trending content. After a trend explodes on short-form video, YouTube becomes the home for "reacts" and "analysis," extending the life cycle of the trend.

The definition of entertainment has undergone a radical transformation. What used to be a shared experience—families gathered around a single television or crowds sitting in a darkened cinema—has evolved into a hyper-personalized, 24/7 stream of "trending content." This shift from traditional media to algorithmic discovery has changed not only how we consume stories but how we perceive value in culture.

At the heart of modern entertainment is the "trend." Unlike the long-term staying power of a classic film or a multi-season sitcom, trending content is defined by its velocity and volatility. Driven by platforms like TikTok, Instagram, and YouTube, trends function as a digital pulse. They are often born from a specific sound bite, a dance, or a niche meme, exploding into global consciousness within hours and often vanishing just as quickly. This creates a "fast-fashion" model of culture: high volume, low barrier to entry, and built for immediate disposal. Trends also offer low-stakes participation

The engine behind this shift is the algorithm. In the past, "gatekeepers" like studio executives and editors decided what was worth our time. Today, the audience’s behavior—every scroll, like, and three-second view—dictates the next big hit. While this has democratized entertainment, allowing creators from any background to find an audience, it has also led to a "race for attention." To trend, content must be immediate and emotionally charged. This often prioritizes "snackable" clips over deep, nuanced storytelling, as creators fight to capture interest before the user swipes away.

However, the rise of trending content has also fostered a unique sense of global community. When a specific show (like Squid Game) or a viral challenge goes viral, it creates a massive, albeit brief, cultural "water cooler" moment. People across different continents can participate in the same joke or discussion simultaneously. This connectivity makes entertainment feel more interactive; we are no longer just passive viewers but active participants who can remix, parody, and contribute to the trend ourselves.

Ultimately, while trending content provides the thrill of the "now," it often lacks the resonance of traditional entertainment. The challenge for the future lies in balance. We enjoy the fleeting dopamine hit of a viral video, but we still crave the depth of a story that lingers long after the screen goes dark. As the digital landscape continues to evolve, the most successful entertainment will likely be that which marries the reach of a trend with the soul of a classic.