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Ironically, as home screens get bigger and better (8K, 85-inch TVs), the desire to leave the house for a "communal spectacle" will drive a niche revival of IMAX and experiential cinema (4DX, smell-o-vision, etc.). Popular media will bifurcate: high-budget spectacle in theaters, everything else at home.

Perhaps the most telling evolution in entertainment is the rise of video games as the dominant storytelling medium of the generation. No longer considered a niche hobby for children, gaming now generates more revenue than the film and music industries combined. MetArt.24.07.30.Alice.Mido.Green.Over.Red.XXX.7...

Games like The Last of Us and Baldur’s Gate 3 have proven that interactive media can offer narrative depth that rivals prestige television. However, the influence of gaming has bled into other media. Movies are faster, more visually stimulating, and increasingly paced like video game levels. Even social media has adopted gaming mechanics—likes, shares, and views act as a "score," gamifying our social interactions and turning users into players in an attention economy. Ironically, as home screens get bigger and better

Where is entertainment content and popular media heading in the next five years? No longer considered a niche hobby for children,