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This brings us to 2023—the "23" in our keyword. If you are researching a 23 12 20 video content creator career today, 2023 is the most dangerous and exciting year to date.

2023 is defined by three letters: AI.

Generative AI (ChatGPT, Midjourney, Runway ML, ElevenLabs) has automated what used to take hours: manyvids 23 12 20 cubbi thompson late night hoo

The 2022 Burnout Crisis: Crucially, 2022 also saw the first major wave of creator burnout. The pressure to produce 15-30 short-form videos per week led 48% of full-time creators to consider quitting. The video content creator career was no longer about passion; it was about industrial-level output.

The paradox of 2023: It is easier than ever to produce a video, but harder than ever to get views. The sheer volume of AI-generated content has flooded every platform. As a video content creator in 2023, your video is competing against infinite scrolls of AI slime. This brings us to 2023—the "23" in our keyword

The 2023 Survival Skill: Radical authenticity. While AI can generate a script, it cannot generate lived experience, genuine hot takes, or organic chemistry. The only creators thriving in Q3/Q4 of 2023 are those who lean into "ugly, real, and human."

Where is the 23 12 20 video content creator career heading? Based on current trends, here is your 12-month forecast. The final skill you need: Curation + Personality

The final skill you need: Curation + Personality. AI will generate the raw footage. But humans will decide what matters and why it matters. Your job will shift from "video maker" to "emotional resonance director."