Compilations, as defined by Wu & Lee (2021), function as curated collages, often emphasizing rapid pacing, repetitive motifs, and audio–visual punchlines. In the Indonesian context, these compilations frequently act as digital folklore carriers (Rahayu, 2023).
Keyword Strategies
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Discourse Analysis – Transcriptions of spoken excerpts (selected 30 s samples per recurring motif) were examined for pragmatic functions (e.g., humor, irony, solidarity). Compilations, as defined by Wu & Lee (2021),
Virality Metrics – View count trajectory, like‑to‑view ratio, comment sentiment, and cross‑platform shares (TikTok, Instagram Reels, Twitter) were tracked over a 30‑day window using SocialBlade and CrowdTangle. Keyword Strategies
Algorithmic Mapping – The video’s thumbnail features (high‑contrast colors, emotive facial expression, bold text) and tag set (e.g., “viral,” “funny,” “indo18”) were mapped against YouTube’s recommendation heuristics (as reported by Google’s “Search Quality Evaluator Guidelines”). Conference Proceedings