By telling you "don’t be sad," the book makes you laugh at your own insecurities. It’s therapeutic trolling.
The success of "Khong doc sach nay chup xau dung buon" reveals a larger trend: Vietnamese Gen Z’s love for anti-self-help.
While the global market is flooded with serious books like The Subtle Art of Not Giving a Fck, Vietnamese netizens prefer to laugh directly at the genre. This PDF is essentially a Vietnamese "How to Be an Adult" parody — but for photography.
It also spawned similar troll books:
All share the same format: a threatening conditional clause ("if you don’t read X, then Y bad thing happens") followed by a patronizing "don’t be sad."
Absolutely. Many Vietnamese creators have remade it. Just keep the spirit: absurd, self-aware, and kind.