Not all social media activity is created equal. Posting a grainy photo of your dinner has zero career impact. Posting a thoughtful analysis of an industry trend has massive career impact. To use social media strategically, you must build content around four distinct pillars.
A plumber in Ohio (mentioned earlier) started making 60-second videos showing "Why your water pressure is dropping." He used humor and skits. He gained 500k followers. He didn't need to advertise his plumbing business anymore; the social media content was the advertisement. He now charges double the market rate and has a 6-month waiting list. Not all social media activity is created equal
If you are serious about leveraging social media for your career, perform a Digital Career Audit every quarter. Here is the four-step process. If you are serious about leveraging social media