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In 2023, there were over 600 scripted TV series released in the US alone. The human brain cannot process that volume. Consequently, even "good" content gets buried. The middle class of entertainment—the solid B+ movie or the decent album—has been eviscerated. You are either a hit or a write-off. There is no commercial room for "fine."
When we engage with thrilling content—a plot twist in Succession, a jump scare in The Last of Us, or a chorus drop in a Taylor Swift song—our brains release dopamine. But hit content doesn't just provide a single hit; it creates a loop. It teases anticipation, delivers a reward, and then leaves a cliffhanger. Streaming giants like Netflix have perfected the "post-play" experience, where the next episode autoplays in five seconds, leveraging the Zeigarnik effect (our brain's tendency to remember uncompleted tasks). Ines.Juranovic.XXX hit
Predicting the next hit is a fool's errand, but we can see the vectors. In 2023, there were over 600 scripted TV