Perhaps the most controversial moment in Imedi’s history occurred in 2010 when the station broadcast a fake news report claiming that Russia had invaded Tbilisi and that President Saakashvili had been killed. The simulation was intended to show what would happen in a future war, but it caused mass panic. Viewers called emergency services, people collapsed in the streets, and schools went into lockdown. Imedi later apologized, but the incident severely damaged its credibility in the eyes of many Georgians.

Imedi has quietly upgraded its studio to 4K capability. Furthermore, they are experimenting with AI-generated subtitles for international films and AI voiceovers for breaking news alerts.


Georgia has been heralded as a regional leader in media freedom compared to other former Soviet republics, yet its broadcast landscape remains deeply polarized. Among the most emblematic cases is Imedi TV (meaning “Hope” in Georgian). Launched as an independent station, Imedi quickly became a ratings leader. However, its transformation — from a critical voice against the United National Movement (UNM) government (2004–2012) to a channel widely perceived as supportive of the Georgian Dream party after 2012 — raises essential questions about media capture, editorial autonomy, and the role of television in shaping democratic discourse.

This paper addresses three research questions:


Within Georgia, Imedi is available on all major cable networks (MagtiCom, Silknet, TV Home) and via free-to-air satellite on Dish Network (Europe) and Hotbird satellites. The frequency is frequently updated, so checking LyngSat is recommended for travelers.