The font usage changes depending on where on the SPBU property you look:
| Location | Font Style | Public Font Alternative | | :--- | :--- | :--- | | Main Canopy (PERTAMINA) | Custom Bold Sans-Serif | Montserrat ExtraBold (Tracking -50) | | Price Boards (Harga BBM) | Digital Monospace / LCD | DS-Digital, LCD Solid, Segment14 | | Pump Screen Interface | 7-Segment Display | Seven Segment, DSEG7 Classic | | Safety Signs (Dilarang merokok) | Standard Indonesian Road Sign Font | Clearview Hwy, Helvetica Bold | | MyPertamina App | Custom Geometric | Saira (Regular) |
If you are designing materials and looking for the actual "Font SPBU Pertamina," be aware that it is intellectual property.
The font at Pertamina gas stations isn't random.
Bold sans-serif = fast readability + trust + national consistency.
From Helvetica to a custom typeface – small design, big impact.
⛽🔤
Next time you're at SPBU, you’ll see it differently.
#Pertamina #DesignMatters
Informative details regarding the fonts associated with Pertamina gas stations (SPBU) generally fall into two categories: the official corporate identity used for branding and signage, and the specific fonts found on printed transaction receipts (struk). Corporate & Branding Fonts
Pertamina’s visual identity is strictly governed by brand guidelines to ensure consistency across thousands of stations.
Primary Corporate Font: Open Sans is the primary typeface used for Pertamina's headlines and body text in corporate assets.
Logo Design: The modern Pertamina logo, designed by the brand agency Landor in 2005, uses a custom-stylized typeface. While not a standard commercial font, it shares characteristics with Arial Black in terms of weight and simplicity, which is often used as a close substitute in non-official web development.
Station Signage: For external station signage (totems and canopy signs), the typography is designed for high visibility and typically adheres to the "Open Sans" or "Montserrat" families for clarity from a distance. Receipt (Struk) Fonts
The fonts used on SPBU receipts are determined by the thermal printers and Point of Sale (POS) systems installed at the station rather than a single corporate mandate. Common styles include:
Dot Matrix / Thermal Fonts: Most receipts use standard monospaced fonts built into thermal printers, such as Font A (12x24 dots) or Font B (9x17 dots). Font Spbu Pertamina
Specific Typefaces: Digital versions or replicas of these receipts often use fonts like Fake Receipt, Merchant Copy, or Telidon to mimic the low-resolution "pixelated" look of a thermal printout.
Unique Variations: Some specialized thermal fonts, such as Heart-shaped dot fonts, are occasionally used for a more distinct or "vintage" receipt appearance. Brand Colors
Typography is almost always paired with the official Pertamina color palette: GSOM SPbU visual identity guidelines
Understanding the Font SPBU Pertamina is essential for designers, brand enthusiasts, or business owners looking to align with Indonesia's largest fuel network's visual identity. The typography used by Pertamina isn't just a random choice; it’s a carefully selected set of fonts designed by Landor Associates to convey reliability, modernity, and professionalism. Primary Brand Typography
The core of Pertamina's visual identity, especially for headlines and official communications, revolves around the Proxima Nova font family.
Weights Used: Pertamina typically utilizes various weights including Light, Regular, Medium, and Semibold to create a clear visual hierarchy.
Logotype: While the logo itself is a custom design, it is heavily based on Helvetica Bold.
Web Alternatives: For digital platforms where custom fonts might not load, Arial is often used as a "web-safe" substitute for Proxima Nova. Receipt and Struk Fonts
Many users searching for "Font SPBU Pertamina" are specifically looking for the "dot-matrix" style fonts seen on gas station receipts (struk). These are generally not official brand fonts but are dictated by the hardware of thermal or impact printers used at the pump:
Dot Matrix Style: Commonly referred to in design circles as "Font Struk SPBU" or Merchant Copy, these fonts mimic the tiny dots produced by specialized printers.
Characteristics: These fonts are usually monospaced and designed for maximum legibility at small sizes (often under 12 pt). Signage and Wayfinding
At physical SPBU (Stasiun Pengisian Bahan Bakar Umum) locations, the signage follows strict Corporate Visual Identity (CVI) Guidelines.
Main Totem/Signage: Uses the custom Pertamina logotype paired with clean, sans-serif fonts for fuel names like "Pertalite," "Pertamax," and "Dexlite." The font usage changes depending on where on
Technical Information: For safety warnings and technical labels, Pertamina often employs Helvetica Regular or Proxima Nova to ensure the text is easily readable from a distance. Where to Find Them
If you are looking to download these for personal projects or mockups, you can find Proxima Nova through official font distributors or Adobe Fonts. For the receipt-style fonts, many free "dot matrix" or pixel font variants are available on community font repositories. Файл:Pertamina Logo.svg - Википедия
The fonts used in Pertamina gas stations (SPBU) serve different purposes, ranging from branding to functional displays like price totems and receipts. 1. Corporate Branding Font
The official typography for Pertamina's modern identity was designed as part of a major rebranding effort by Landor in 2005.
Logo Font: The primary font used in the "Pertamina" wordmark is often identified as a customized version of Noir Pro Semi Bold. It is characterized by blocky, minimalist letters with sharp, evenly trimmed lines to convey a professional and technological focus.
Corporate Typeface: In broader brand assets and digital communications, Pertamina frequently utilizes Open Sans for headlines and body text. 2. Functional Station Fonts
Beyond the official logo, SPBU facilities use specific fonts for technical and informational displays:
Price Totems (Papan Harga): For digital price displays on totems, Tahoma is the standard font used by controllers to ensure high visibility. This is typically set in Bold to make the numbers clear from a distance.
Transaction Receipts (Struk): Receipts printed from thermal POS printers at the pump or cashier generally use standard built-in printer fonts like Font A or Font B (monospaced designs) for speed and clarity. For custom receipt designs, simple sans-serif fonts like Arial, Calibri, or Helvetica are recommended to ensure legibility. 3. Visual Identity Elements
To maintain a consistent look at the station, the typography is paired with specific color codes: Red: #fd0017 Green: #9fe400 Blue: #0073fe Filosofi dan Desain Logo Pertamina | PDF - Scribd
Understanding these fonts is essential for designers, businesses, and developers looking to maintain brand consistency or build applications that interface with Pertamina’s systems. 1. The Corporate Branding Font
The current Pertamina logo, introduced in 2005 as part of a major rebranding effort by the agency Landor, features a wordmark designed for a professional and modern look.
Style: The lettering is a minimalist, blocky sans-serif. It is characterized by sharp, evenly trimmed lines and a strict, professional appearance. Case: The wordmark uses all uppercase letters. such as Heart-shaped dot fonts
Color: The primary corporate font color is black, which is intended to emphasize the brand's seriousness, reliability, and technological focus.
Visual Meaning: The font's straight lines and sharp angles are meant to convey a sense of power and reliability, balancing the colorful, dynamic "arrow" emblem (the stylized letter 'P') next to it. 2. The SPBU Receipt Fonts (Font Struk)
When people search for "Font SPBU Pertamina," they are often looking for the specific typography used on the thermal printers at gas stations. These fonts are designed for high legibility in a compact, "dot-matrix" format. Purpose & Characteristics Dot Matrix / Receiptional
Mimics the look of vintage typewriter or thermal printer text. These are the most common for standard transaction details. Merchant Copy
A classic, formal-looking font often used for branding headers on the receipt. OCR Fonts
Sometimes used for machine-readable portions of a receipt, such as reference numbers. 3. Usage in Software and Customization
Developers creating apps for managing SPBU transactions (such as spbu-android) or those using official software like SPBU Software Struk BBM Full have the ability to customize these fonts.
Adjustability: Standard SPBU software allows users to select the Font Type, Size, and Weight (Bold) to ensure that critical information like the SPBU name, address, and fuel type is clearly legible.
Formatting: Typical receipt formats include headers for station details and footers for thank-you notes or transaction summaries. 4. Why Typography Matters for Pertamina
Consistent use of these fonts across the thousands of SPBU locations in Indonesia serves several purposes: Pertamina Patra Niaga Logo White: A Comprehensive Guide
The font used by Pertamina for its corporate identity and SPBU (gas station) branding is Open Sans. This modern sans-serif typeface is used across their headlines and body text to convey professionalism and reliability. Branding and Identity Details
Corporate Logo: Designed by the global branding firm Landor in 2005. The logo features a stylized "P" made of three diamond shapes in blue, green, and red, representing reliability, environmental awareness, and energy. Official Colors: Red: #FD0017 (Energy). Green: #9FE400 (Eco-friendly/Sustainability). Blue: #0073FE (Reliability and responsibility).
Fuel Receipt Fonts: For SPBU receipts (thermal printer style), specialized dot-matrix or "receipt fonts" like pixFueler-A are often used to ensure readability at small sizes on specific hardware. Evolution of the Pertamina Identity Branding Highlights 1968 – 2005
Featured a five-pointed star and red seahorses on a blue background. 2005 – Present
Modern geometric "P" logo launched in December 2005 to reflect an open, competitive era. The Most Used Gas Station Fuel Receipt Font, pixFueler-A