Ekis - | Sunshine Cruz Target

The "Ekis" phenomenon highlights a disturbing double standard in Filipino showbiz. When a relationship sours or a rumor involves a powerful man (Atong Ang, in this case), the woman becomes the target, while the man remains relatively unscathed.

Sunshine Cruz is not the first (previously, similar "Ekis" mobs targeted Andrea Brillantes and Ivana Alawi), but she is the most recent. The keyword "target" is accurate here because this was premeditated—a dogpile designed to destroy a woman's brand. Ekis - Sunshine Cruz target

As of today, the heat of the "Ekis" movement has cooled. Sunshine Cruz continues to book acting roles, her daughters continue to publicly support her, and the general public has begun to question the mob mentality. Sunshine Cruz is not the first (previously, similar

The truth is, Sunshine Cruz was never "Ekis." She was simply a convenient target for a bored, anonymous mob looking for a villain. The red "X" they tried to brand on her forehead has faded, revealing not a canceled star, but a resilient woman who refused to be erased. To complicate matters, Sunshine Cruz was previously in

Final Verdict: The "Ekis" movement failed. Sunshine Cruz remains standing. And perhaps, the next time a "target" is chosen, netizens will ask: What did she actually do? – Instead of reaching for the red X.

To complicate matters, Sunshine Cruz was previously in a relationship with politician Macky Mathay. Their breakup was messy, characterized by allegations of financial disputes and public airing of grievances. Mathay’s camp allegedly fueled anonymous posts implying Cruz was a "gold digger" or "manipulator."

When the "Ekis" trend started, these old Mathay narratives resurfaced, reinforcing the public shaming. For Sunshine Cruz, the target was not just her love life but her financial integrity.