This course is designed to take students from the initial spark of an idea to a polished, client-ready presentation. It demystifies the logo design process, emphasizing that a logo must be distinctive, appropriate, and simple. It moves beyond just drawing in Illustrator and focuses heavily on thinking, conceptualizing, and selling the work.
Many designers skip the briefing stage in favor of jumping straight into sketching. Sagmeister & Walsh argue that this is a mistake. The course teaches you how to dissect a client brief, identify the core values of a brand, and translate those abstract ideas into visual metaphors. They emphasize concept-driven design—ensuring that every curve and color has a reason to exist.
Brand Identity Design
or simply:
Logo Design & Branding
If you meant the file name or meta tag for SEO/library organization, use:
logo-design-concept-to-presentation Domestika - Logo Design - From Concept to Prese...
Logo Design: From Concept to Presentation is a popular Domestika course taught by legendary graphic designer Sagi Haviv, a partner at the renowned firm Chermayeff & Geismar & Haviv. Haviv is the creative mind behind iconic logos for the US Open, Harvard University Press, and National Geographic. Course Overview
This beginner-level course focuses on the fundamental principles of creating a "good" logo—defined by Haviv as appropriate, distinctive, and simple. Rather than just technical software skills, it emphasizes the strategic mindset needed to transform abstract ideas into iconic marks. Duration: 2 hours and 33 minutes across 16 lessons.
Format: Online and self-paced with 12 downloadable resources.
Final Project: Students develop a complete logo design and visual system presentation for a chosen client. What You’ll Learn
The curriculum is organized into five logical units that mirror a professional design workflow: This course is designed to take students from
Mindset & Principles: Understanding the responsibility of being a designer and what actually makes a logo effective.
Concept Development: Learning to research, interview, and understand a client's specific needs.
Sketching to Vector: Moving from hand-drawn ideas to refined digital versions in Adobe Illustrator.
Typography & Color: Integrating appropriate fonts and color schemes to build a cohesive identity.
The Pitch: Mastering the art of the presentation to "sell" your design decisions to the client. Key Features Many designers skip the briefing stage in favor
Expert Insight: Gain a "front-row seat" into the professional process of a designer who has worked with global institutions.
Case Studies: Includes a detailed look at the real-world strategy used for the Harvard University Press logo.
Multilingual Support: Audio and subtitles are available in several languages, including English, Spanish, French, and German. If you're interested in starting, let me know:
Your current experience level (total beginner vs. some design background) If you already have a specific client or project in mind Logo Design: From Concept to Presentation - Domestika