Religion in India is visible. It is in the street corners (temples), the calendar, and the food.
Unlike the West, where holidays are fixed dates, Indian festivals follow the lunar calendar. This means Diwali could be October one year and November the next.
Unlike the Western content calendar centered on Christmas and Thanksgiving, India fires on all cylinders year-round.
Content Angle: "How to celebrate a sustainable Diwali" or "The calorie count of a traditional Onam Sadhya."
Here is how to segment your content strategy:
India is not a monolith; it is a continent disguised as a country. The primary mistake creators make is treating India as a singular theme. To create authentic content, you must adopt the Kaleidoscope Framework: recognizing that shifting one angle (geography, language, religion, or class) completely changes the picture.
This guide is divided into five pillars:
