Ben Settle Email Players 1 15 New [2026]

Here is an example of how to write an email that builds the relationship rather than just asking for a sale.

Subject: The "evil" guru down the street

I saw something disturbing yesterday.

I was walking my dog, gnashing my teeth about a copy project I was stuck on, when I saw my neighbor.

He’s a "marketing guru."

(The bad kind. The kind who sells "get rich quick" schemes but drives a beat-up Honda.)

He was screaming at his assistant on the phone.

"I don't care if they open the emails! Just send the blast!"

I cringed.

It’s that kind of attitude that gives email marketing a bad name.

It’s also why he’s struggling.

When you treat your list like cattle to be herded... you get trampled.

But when you treat them like friends you’re inviting over for a BBQ... ben settle email players 1 15 new

You get loyalty.

And loyalty pays better than any "blast" ever could.

Talk soon,

[Your Name]

P.S. If you want to know exactly how I write emails that build loyalty (and sales) without the "blast" mentality, I break down the exact templates in the Email Players back issues.

This is where 99% of marketers choke.

They are afraid to email daily. They think they will annoy people.

Let me ask you a question: If you have a friend who calls you every day to chat, do you get annoyed? No. You look forward to it.

But if a telemarketer calls you every day, you want to block the number.

The difference? Value and Relationship.

If you email daily with entertainment, insight, and value, they will look forward to your name in their inbox. If you email daily with "BUY THIS NOW," you are the telemarketer.

Emailing daily trains your list to expect you. It trains the algorithms (Gmail/Outlook) that you are a trusted sender. And it keeps you top of mind when they are finally ready to buy. Here is an example of how to write

If you are even remotely connected to the world of copywriting, email marketing, or direct response, you have likely heard the name Ben Settle. For nearly two decades, Settle has been the abrasive, no-BS herald of “emailing like a human being.” But recently, a specific string of keywords has been buzzing through forums, ClickBank groups, and copywriting Slack channels: "Ben Settle email players 1 15 new."

What does it mean? Is it a new product? A secret newsletter issue? Or a specific sequence of 15 emails designed to turn "players" into buyers?

After digging through the archives, analyzing Settle’s recent “Email Players” newsletter issues, and reconstructing the context, this article unpacks exactly what the "1 15 New" framework is—and how you can use it to stop sounding like a robot and start sounding like a million bucks.

1. The Anti-AI Manifesto Why generic ChatGPT emails go straight to Promotions. Law #1 states: If a bot wrote it, a bot will delete it.

2. The "P.S. Pileup" How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email).

3. The Feud Trigger How to name your competitor (legally) to boost opens by 30%. This is "Player" level politics.

4. The 5-Minute Broadcast (New for 2025) With shorter attention spans, the "New" rule is writing emails that take less than 90 seconds to read but produce affiliate commissions instantly.

5. The Curse of Professionalism Why "Dear valued customer" kills your bank account. Law #5 teaches the Settle F-bomb strategy (using profanity only when it increases conversion, not for shock value).

6. The BCC Goldmine How to use BCC sequences to re-engage dead "players" without burning your domain reputation.

7. The "One Subject Line, Three Angles" A new tactic for iOS 18’s mail privacy features. You can no longer rely on open rates; you must rely on reply rates.

8. The Clickbank Swipe This specific email template (Law #8) has supposedly generated $47,000 in 48 hours. It uses the "Asymmetric Curiosity" hook.

9. The Unsubscribe Challenge A psychological hack where you dare people to leave. Those who stay are "players"; those who leave were never customers. This is where 99% of marketers choke

10. The 11:11 AM Send Time New data suggests B2B "players" check email before lunch. Law #10 abandons the classic 8 AM send time.

11. The Reply-Only Thread How to start a conversation without sending a broadcast. This is the "1 on 1" illusion.

12. The Viral P.S. How to get subscribers to forward your email manually (old school viral marketing).

13. The "Scarcity 2.0" Because of economic shifts, "new" scarcity isn't about price—it's about access. "I’m deleting this email in 4 hours."

14. The Snooze Button Loophole How to write emails that get moved to "Primary" even if you use affiliate links.

15. The Index Card Manifesto Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor.

Use short subject lines (3–6 words), and keep body copy scannable: one to three short paragraphs or a handful of ultra-short bullets.

Here’s where it gets interesting. Ben doesn’t write “join now to claim your spot.” He’d likely write something closer to:

“Players 1–15 are already in. They’ve got the blueprint. The rest of you? You can either watch them win, or you can email me why you should be Player 1 in the NEXT round. Spoiler: Most of you won’t. And that’s fine. More for them.”

That’s not a call to action. That’s a challenge wrapped in an insult. And it works because his audience self-selects for people who respond to being told they can’t do something.

Who is your ideal customer? A "Player" is an action-taker. Remove subscribers who haven't opened in 90 days. Clean your list like Settle cleans his swipe files.